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Deciding on all different types of business opportunities can be difficult when you are indecisive. You may want to start your own business using your own ideas and business plans. However, this is not always a good idea when you have a problem sticking to your plans or following through to complete projects on time. [...]
Franchise Opportunities Water Cooler
“The restaurant trade in India is growing exceedingly fast. There will be a few strong groups that will become national players and we are well-positioned to be among them,” says the upbeat executive director and co-founder of JSM Corporation Pvt Ltd, which is a master franchisee for the restaurant brands in India.
Singh has no doubts that the casual dining business in India is the best bet for an F&B entrepreneur. Taking stock of his brands’ performance, he says Hard Rock Café has done well in every market that it has a presence in India. The first café was launched in Bangalore in 2006, followed by Mumbai, Delhi, Pune and Hyerabad, and Singh has planned two more location launches in 2012.
Shiro, an in-house premium lounge bar brand offering Oriental cuisine and exotic drinks, started in Mumbai two years ago and has since moved on to Bangalore and New Delhi. But Singh is cautious about Shiro’s expansion plans. “We are very selective about Shiro’s growth. This year, we are starting one each in Nigeria and Las Vegas,” he points out.
It’s clear that JSM GGC, the joint venture which runs these restaurants, is not keen on churning them out in large numbers. Even in the group’s pizza offering, the California Pizza Kitchen (CPK) chain, Singh intends to open five or six outlets each year.
The American chain, unlike its other well-known players in the business (Pizza Hut and Domino’s) will remain a casual dining restaurant chain offering soups, salads, pizzas and pastas made ‘onsite’ and with ‘fresh ingredients,’ says Singh, making the distinction between CPK and other pizza chains very clear.
Apart from freshness, CPK’s other claim to fame is its celebrity patron guests: Hollywood diva Cameron Diaz or teen sensation Miley Cyrus. While former US President Bill Clinton frequents CPK for his favourite pizza, an outlet in Maryland played host to the first family when President Obama’s daughter celebrated her ninth birthday.
“As a brand proposition, we are unique in India. Apart from the two popular brands, there was no third alternative and now you have a very different proposition. We are far more adventurous than other brands but we will not expand like other brands,” says Singh.
With four CPKs in the country and five more next year, Singh is already looking forward to introducing another restaurant brand to Indian foodies: Trader Vic’s, a Polynesian restaurant chain, and Mai Tai, a line of premium lounge bars. While he’s in the process of tying up with a high-end Japanese restaurant brand with the first of the restaurants to be launched in Mumbai soon, he says Mexican food is also doing well in India.
There’s no doubt that Singh is treading the right path in the food industry. Studies show that Indians, on an average, eat out once in two weeks, while in Jakarta it’s 44 meals a month and in Hong Kong it’s one meal a day. “We have a long way to go in casual dining,” he says.
While there’s no stopping the fast-paced growth of the estimated .3-billion Indian food service industry, growing at about 30 per cent annually, Singh is more worried about the talent needed to run the industry than the rising commodity prices.
“As the country grows, our purchasing power will increase. Therefore our bottom lines may not be impacted, although I wish we could manage our costs better,” he says.
But the challenge staring the industry would be scarcity of skilled talent, he points out. “One has to invest a lot of time and money in training and upgrading skills.” JSM GGC now employs 1,350 people and would double the number next year. There are few training schools and companies have to set up a pretty strong internal training system, is his advice.
Singh is surprisingly averse to experimenting with different formats for food retailing. “I’m not comfortable with the smaller format space.” He’s also not enthused by retailers’ new pet spaces: airports and business parks. “In Hyderabad, we opened an outlet in the airport and shut it and are not very keen on it now. Of course, it’s not an experience that defines airport retail,” he clarifies.
On business and IT parks, he sees the danger of his outlets turning into small niche places. “We have got so much potential for us in traditional locations, so many cities in India. We don’t have to be looking for these kinds of alternative spaces.”
Source: Anjali Prayag, Hindu Business Line, 10 Jan 2012.
Tags:Hard Rock Cafe Franchise, Shiro Franchise, Mai Tai Franchise, CPK Franchise, Trader Vics Franchise, JSM Corporation,
This Blog/Information/Press Release/Information has been posted by Sparkleminds, A Franchise Consulting Company Based At Bangalore, India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.We specialize in Food Franchising In India, amongst our various franchise verticals, providing assistance to the franchise industry at large.Visit www.sparkleminds.com for more details.
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There is no need for anxiety if you are currently experiencing rising water levels that are becoming more difficult to deal with. This is just a trial phase as you get more familiar with thinking up new keywords, and those who survive have a good chance of going all the way. Once you get to a point where your business is in the black, then you will be in a position to hire contracted help – something that can have a dramatic affect on your business. Take a look at all you do, and you just may find a way to create hybrid approaches that will give you even more leverage. Get some reputable information about outsourcing, just as an example, because there are a few tricks you will want to know beforehand. Outsourcing can be tremendous, but it can be a nightmare if you have never hired before and do not even know the best places to do that.
Forums are a great place to start your search for that winning root keyword idea; there are many different forums and discussion boards online, so it’s pretty easy to find ones that are related to your niche. When you participate in these forums and browse through the threads/posts, you’ll realize that people that are active on them actually give away good keyword ideas in their posts. Try analyzing the content contributed by other members of the forum and see if you can find any good keyword ideas that go with your website. We all have our favorite methods to use in our net businesses, but we urge you to look at the bigger picture when you are being introduced to new things that really could prove to work well. How do you feel about testing marketing methods that you never knew about or considered testing before? Most likely you are familiar with professional companies such as SEO London or at least similar organizations. This is not necessarily at all with what we are talking about today, but there are other methods and ideas that are sold and not really the best choices for people to use.
Looking at online ads are great places to start because they can really help you track down some good root keywords. When you go through ads that appear in Google and other search engines, you’ll find that most of these are written with a primary keyword in mind, which you can use as a root keyword for your own campaign. Obviously, you don’t want your ideas for keywords to be completely random so make sure that the ads you read and study actually relate to the niche that you have chosen to work within. It’s easy to find these types of ads on websites and within the results on your search engine searches. There is no question, by those with experience and success, that hiring a company such as SEO London can accomplish a lot for your business. While that is not exactly a revelation to some, there are still very many out there who simply do not know it. If you are just entering the world of IM, then it is a great idea to network with experienced marketers so you can ask questions. Our articles are designed to be an introduction, and of course we cannot go into great detail when presenting multiple methods or ideas in a single article. We are constantly looking for small things that can be built on or revised in a way that gives us some leverage. Finding good keywords is about looking into all of the possibilities from every directions and that means that you should look at web portals, shopping sites and other places that will list thousands of different products. EBay, for example, is a wonderful place to go searching when you want to find relevant root keywords for your niche. This auction site is world famous because it’s collection of member listed products is so huge. When you go through these categories as well as the descriptions of the products that are listed there, you will find all sorts of great keywords for your brainstorming sessions.
Why not read a newspaper or magazine that targets your niche? These offline publications are a fantastic way to begin keyword brainstorming because they contain lots of great ideas. Most of the popular publications like magazines are really well researched so the majority of the work has already been done for you. You might have all sorts of great keyword ideas jump out at you during even a quick flip through the pages. This works with newspapers too, look through the articles that have been published (even if they don’t seem relevant at first) and see if there might be any good keywords that can be incorporated into your own efforts.
If all else fails then simply go ahead and interact with others – that’s right, ask your friends, family and colleagues. You will be amazed at how many ideas can be gained by conversing with the people who surround you. The only thing that you really need to remember is to make sure that you do not get lost halfway there when you are communicating with other people; your focus needs to be the end goal that you are looking for so that you can find all of the right keyword ideas into your own website–with real results.
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In a previous post we discussed the role that technology plays in the communication supply chain. In particular, we focused on the importance of selecting multiple web-based applications and integrating them into a single solution that supports a unique client need. The following work provides an example of how these workflow and development principles align [...]
Shift Blog
In Part 1, we discussed the challenges our client faced in collecting retail customer satisfaction data from their premium 5 Star dealers using traditional survey cards. Today, we illustrate the combined power of integrated software solutions as we outline the benefits and efficacy of the kiosk on our client’s communication supply chain. Let’s start with [...]
Shift Blog
If you listen to the press conferences after a NBA playoff or finals game each year, a marquee player always reveals how his play is amped up compared to the regular season. But how does one really perform at a champion level? There’s ambiguity in a game – a key player’s injury can redefine a team’s chances to win. In business, leaders are surrounded by ambiguity. Just ask Carlos Ghosn, the Nissan/Renault CEO who ran two car companies during the ambiguity of a world economic struggle.
In sports, in business or in life, why do some people rise to the occasion while other struggle? Is it luck or something more?
Better Under Pressure: How Great Leaders Bring Out the Best in Themselves and Others is by Justin Menkes, a leading executive consultant for Spencer Stuart and author of Executive Intelligence: What All Great Leaders Have. I received a review copy from Harvard Business Review, and dug into a great breakdown of the qualities one should develop to grow a business under stressful conditions.
Learn what it takes to manage in an uncertain environment
The image of coal and diamonds on the book jacket is appropriate. As you probably know, diamonds are created over time by shifting pressures in the earth. Menkes asserts that a dramatically shifting workplace, expressed as a result of economic uncertainty, has a similar effect on forming leader wisdom and experience:
“The new paradigm for leadership becomes a fluid virtuous cycle of exchange and growth between leaders and the people they lead.”
As a rebuttal to the aforementioned cycle, Menkes describes the three cornerstone catalysts needed to be successful:
- Realistic optimism – confidence about actual circumstances without delusion or irrationality
- Subservience to purpose – the consideration of how you contribute to the further efforts to achieve a goal
- Finding order in chaos – finding invigoration in complicated problems, leading to meaningful solutions
It’s the third point that may be most directly helpful to small businesses. Menkes offers perspective on maintaining clarity of thought when a million things needs to happen at once. Sound familiar, small business owners?
Menkes shows examples of each tenet in action, including an example of execs who successfully manifest all three tenets. Dave Dillion, CEO of Kroger, is mentioned as having identified a trend during an offsite retreat with employees and vendors. It would have been overlooked had there been no moment of clarity available.
What you may want to read again and again in Better Under Pressure:
- A brief evaluation of your own level of realistic optimism
- What the thought process of success entails in “Learning How To Realize Potential”
- “Maintaining Clarity of Thought”
- The value of intelligence tests – understanding what is essential to think clearly, including a segment about making adrenaline your friend
This book is naturally rich with insight and free of verbose jargon. Menkes offers intriguing ideas about separating frustration from ego-crushing shame, which impedes the real need: the commitment to manage business challenges.
“Failures do elicit a feeling of deep frustration in masters of today’s competitive climate, but these downfalls do not elicit shame. Shame reflects a deeper uncertainty about your own competence and is much more threatening to your sense of stability. If you feel the recurring shame about your failures, you ignore their existence altogether. This defense mechanism is useful in protecting your short-term sense of self esteem, but …you no longer have the opportunity to face your challenge and ultimately conquer it.”
The insights will become a personal guide for reflection about your business and your place in the business world.
Learn how some common beliefs may not be useful to face real pressure
Menke debunks a number of commonly shared beliefs, not to just propel his own thesis, but to debunk them in a thoughtful, eye-opening way. An example on the idea of life balance is not meant to turn folks into workaholics, but to help them realize their potential.
“On the contrary the happiest and most satisfied people tend to spend the majority of their time and energy in effortful activities, not leisure. This is because self-esteem can only be generated by distinguishing yourself through purposeful work…When you believe strongly in the importance of your enterprise, there’s nothing you’d rather do than pursue it.”
This is my favorite comment, because it, along with other passages will have you constantly assessing your actions against your reality, which is the point of Menke’s observation of how leaders tap into each of the three catalysts examined. According to Menke, they delve into the catalysts “in a recursive fluid way so that it isn’t always easy to tease apart where one ability ends and another begins.”
Better Under Pressure compliments books like Clutch, but with examples more specific to organizations other than professional sports. Even if you operate a one-person small business, it will give you a blueprint for how to conduct your best performance under pressure.
From Small Business Trends
Better Under Pressure Brings Out Your Best